The Love Fireworks Shop
92A London Road, SANDY, Beds. SG19 1DW
The Love Fireworks shop
When we started Love Fireworks during the first Covid lockdown of 2020 I think in the back of our minds we would end up with a physical bricks and mortar store. But it wasn’t until March 2021 that the journey started. We had driven past this unit numerous times, with it being fairly close to where we live, and had always thought it would be a perfect location for a fireworks shop. It had plenty of on site parking and was literally just off the A1 so in terms of passing trade it was pretty unbeatable!
Noticing that this unit was up for let towards the end of 2020 we had made inquiries but the unit had already been taken. It was by pure chance when looking again for premises in March 2021 that we noticed it was still up for let. We made inquiries again and were told that the previous lease had fallen through. Without further ado we made an appointment to view. Both inside and outside needed a LOT of work. The previous owners hadn’t left it in the best of condition. But we were excited by it. We knew it could look great. We knew it would be hard work and expensive to get there but we knew it was right for us. So started the journey to secure it. What followed was a LONG 5 months. We finally got the keys on the 31st August 2021 and with 15th October (the date we could legally open) just 7 weeks away, it was a crazy rush! It needed stripping and repainting outside, a new back door, walls building inside to create new partitions for storage and shop areas, new flooring, shop fittings – the list was endless and that was just the inside! Outside there was literally no security at all. We put in security fencing and gates along the 45m perimeter, installed CCTV, alarm systems, a high security back door, roller shutters over the front door and window and security lighting. It was expensive but necessary so that we didn’t have sleepless nights! With the help of some superb and very helpful builders, electricians, decorators, security installers and sign writers we did it!
The builders handed the unit over to us on Wednesday 13th October. We worked tirelessly late into the night and all through Thursday 14th to fit the shop out with dummies, build the counters, stock the storeroom, set-up the till, label everything and give everything QR codes and barcodes. We finally opened our doors for the first time on Friday October 15th 2021. It had been a massive and tiring journey for us but we had got there. The shop looked absolutely stunning. Our first Bonfire Night season trading was amazing! We had such great feedback from our customers and it was clear that we had made the right decision.
Currently we only open on a seasonal basis from 15th October to the 9th November and from December 27th to January 1st. Outside of these times you can order your fireworks online via this website and collect from the shop at a pre-arranged time. In time this may change. We’re also stocking a range of party goods and we may well open for the Platinum Jubilee celebrations – we’ll obviously keep you posted about that through our social media channels.
If you’re passing and we’re open, do drop in and say hello! We don’t stock everything that is available on the website so if you’re making a special journey to pick up something specific, call or email us first to make sure it’s there.